As we said before the true owners of the club are its members. That means that they don't have to be lied to in any way. The first lie that we are going to deny is the trade secret. The ordinary excuse that you can hear is “So that I don't lie to you, I am not going to tell you anything, because everything is a trade secret”. So why is the secret a lie? If we have to be completely honest to each other, we are not going to lie to each other and have secrets from each other. This is the reason the members of the club to have the right to know from where and for how much every thing in the club is bought, what is the surcharge and what is thrown away because it has expired.
We deny all types of cheap merchants' hoaxes. For example in our club no price will end on 99. When something costs 1 lev and 99 stotinka, the people think that it costs 1 lev only, but practically the price is 2 levs. That is why every price that end on 99 are a hoax. We are going to run away from the non-standard metrics. When a package is 450 grams you think that this is the standard 500 grams and in this way you are deceived with 50 grams.
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We are not going to sign contracts, obliging us to sell the products of only one producer. When you go to a bar and you want to order your favorite beer, it turns out that your beer is not available, just because the owner has signed contacts with another brewery and is obliged to only sell their brands of beer. Similar contracts are absolutely illegal and immoral, because the bar owner has sold his soul to a brewery without your consent. Nobody has the right to promise on your behalf that you are not going to drink another beer. Overall, nobody has the right to promise anything on your behalf.
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